Photograph of Clarence Broadnax at Piccadilly Cafeteria civil rights protest
Clarence Broadnax, the first African American hairstylist hired by both Neiman Marcus and Sanger-Harris department stores in Dallas, was the reason that the twenty-eight-day protest at the Piccadilly Cafeteria got started in May 1964. According to Broadnax, after being refused service at the cafeteria and arrested by Dallas police, he visited with local NAACP leader Juanita Craft. Craft, in turn, reached out to other local civil rights leaders, including the Rev. Earl Allen, and the protest at Piccadilly soon began.
With the help of The Dallas Morning News, the Museum first made contact with Clarence Broadnax in 2006. He has since become a good friend of The Sixth Floor Museum, participating in a video oral history in 2006 (where he examined many of these surveillance photographs for the first time), a panel discussion with protest co-organizer Earl Allen in 2008 and a 2013 teacher workshop on civil rights. The latter two of these recordings may be viewed in full on the Museum's YouTube channel.
This photograph was prominently featured in the Museum's temporary exhibit, Call to Action, in 2006. It has since been used in a variety of Museum publications, video productions and social media features. -- Stephen Fagin, Curator
One of the most prominent and sustained civil rights protests in Dallas history occurred at the downtown Piccadilly Cafeteria at 1503 Commerce Street. Beginning May 30, 1964, activists interested in desegregating the popular cafeteria peacefully protested at the site for twenty-eight consecutive days. During that time, seventeen demonstrators were arrested for “disturbing the peace,” ranging from a sixteen-year-old high school student to a thirty-seven-year-old housewife. The protest brought Dallas national media attention, with articles appearing in publications such as the New York Times, Washington Post, Wall Street Journal and Los Angeles Times. Local newspaper, The Dallas Morning News, ran approximately twenty-five stories on the demonstration over the course of one month.
Although initiated by the actions of Dallas resident Clarence Broadnax, who was arrested and allegedly threatened by Dallas police officers after refusing to leave the cafeteria in May 1964, the actual demonstration was principally organized by Dallas minister Earl Allen, then pastor of Highland Hills Methodist Church and a local leader with the Congress of Racial Equality. This CORE demonstration in Dallas followed the same basic rules as other restaurant protests throughout the south at that time. Each day, especially during the weekday lunch rush, peaceful demonstrators would join the line outside and wait to be refused service at the door before going to the back of the line and trying again. This resulted in a noticeable slowdown in business, causing the cafeteria to lose money—one of the only ways that civil rights organizations could effectively change long-standing racist segregation policies. Other protestors supported those in line by chanting, singing or holding up signs and marching up and down Commerce Street to attract attention.
While crowds of up to 150 people would sometimes gather to watch the demonstration in action, the situation also attracted groups of white segregationists, who heckled the demonstrators and brandished Confederate battle flags in counter protest. While this elevated the threat of violence—and Dallas judge Dee Brown Walker once called the protest “an explosive situation”—no violent altercations occurred during the twenty-eight-day demonstration. Piccadilly Cafeteria chain founder and president T.H. Hamilton told The Dallas Morning News one week into the demonstration: “We are trying to go along as fast as we can, but we do not like being pushed.” Rather than immediately change its “whites only” serving policy, the cafeteria attempted to solve the crisis through legal action. For the duration of the protest, lawyers on both sides of the argument were in and out of Dallas courtrooms. Despite a restraining order that forced protestors fifty feet away from the entrance, the pattern of slowing down lunch traffic continued.
After nearly a month of persistent daily protests, the demonstration finally reached a conclusion, through a very unlikely source. A forty-two-year-old white aeronautics engineer in Dallas stepped forward when his two teenage sons were arrested for participating in the demonstration. He took it upon himself to organize a private meeting with both parties, and a resolution was reached. The result: Piccadilly Cafeteria would immediately begin serving African Americans as soon as President Lyndon Johnson signed the upcoming civil rights legislation. The daily protests would cease immediately, and all charges against those who had been arrested during the protest would be dropped. Two and half hours after President Johnson signed the Civil Rights Act on July 2, 1964, an African American minister was served at the cafeteria without incident. When questioned by reporters afterwards, the Rev. John Bethel said simply, “Everyone was polite, and the food was good.” That month, Time magazine reported: “Throughout the South, from Charleston to Dallas, from Memphis to Tallahassee, segregation walls that had stood for several generations began to tumble in the first full week under the new civil rights law.”
After twenty-two years of operation in downtown Dallas, the Piccadilly Cafeteria on Commerce Street closed in October 1977. The southeastern cafeteria chain, founded in 1944, remains in business with around 30 locations still in operation as of 2021. – Stephen Fagin, Curator
