Online Collection

Image of the Texas School Book Depository in 1964

Object Number: 2008.015.0020
Category: Photographs
Photographer: Malcolm E. Barker
Type of Object: Slide
Dimensions: 2 x 2 in. (5.1 x 5.1 cm)
Medium: Film
Description
Photographic slide of the Texas School Book Depository, with Hertz sign on the roof. This picture was taken in May 1964, at the same time the FBI and Secret Service were in Dallas to reenact the assassination.

Curator's Notes

The recognizable Hertz Rent-a-Car advertisement atop the Texas School Book Depository building continued to display the time and temperature until it was permanently turned off on December 11, 1973, during the United States energy crisis.  The sign itself was removed from the building in late 1970s, though the billboard's large metal face plate was saved and is now part of the Museum's permanent collection.  - Stephen Fagin, Associate Curator 

All requests for permission to reproduce, publish or broadcast materials in this collection must be submitted to the Museum's registrar, using the Rights & Reproductions Request Form. Inquiries may be sent to registrar@jfk.org.