Online Collection

1968 campaign pin for Robert Kennedy "America Calls Another Kennedy"

Object Number: 2016.028.0001
Category: Artifacts
Type of Object: Pin
Dimensions: Diameter: 1 1/4 in. (3.2 cm)
Medium: Metal
Description
One metal campaign pin supporting Senator Robert F. Kennedy during his presidential campaign in 1968.

The pin has a detailed portrait in profile of Robert Kennedy on a blue background, floating in front of a profile outline of his slain brother, former president John F. Kennedy. The slogan "America Calls Another Kennedy" circles the two profiles.

A union logo is printed at the bottom edge at the center. The pin has a metal backing with a brass-colored straight pin.
Curator's Notes

President Lyndon Johnson recognized the power of the Kennedy legacy in the immediate aftermath of the assassination, and he used it to great political effect during the 1964 election. Virtually every Democratic presidential candidate since that time has included the image or the words of John F. Kennedy in their campaign materials, holding up the late president as a shining example of party leadership -- and also tapping into the unfulfilled hope and promise that Kennedy represents. Some candidates, including Bill Clinton and Barack Obama, have been specifically compared to John F. Kennedy in terms of their optimism and soaring rhetoric. - Stephen Fagin, Curator 

Included in the Museum's temporary exhibit, "Rebel Spirits: Robert F. Kennedy and Martin Luther King Jr.," about how these two men, from wildly different backgrounds, were finding common ground in their activism for the poor, for civil rights and for ending the war in Vietnam, this item will be on display on the Museum's seventh floor from June 5, 2018 to September 3, 2018. - Lindsey Richardson, Curator of Collections

On March 16, 1968, in the Caucus Room of the Old Senate Office Building (where his brother had announced the beginning of his presidential campaign in 1960), Senator Robert F. Kennedy announced that he was running for the Democratic nomination for president. His candidacy was unusual in several ways, not least being that his announcement put him in direct competition with a sitting president from the Democratic party, Lyndon B. Johnson. (Two weeks after RFK joined the race, Johnson announced he would not run; Kennedy still had to run against Eugene McCarthy and Vice President Hubert Humphrey.)

Senator Kennedy's campaign was brief but frenetic - he won four primaries (Indiana, Nebraska, South Dakota and California) in less than 8 weeks. His campaign was cut short on June 5, 1968, when he was shot at close range at the Ambassador Hotel in Los Angeles, California, hours after he had won the California primary. Senator Kennedy died June 6, 1968. - Lindsey Richardson, Curator of Collections

All requests for permission to reproduce, publish or broadcast materials in this collection must be submitted to the Museum's registrar, using the Rights & Reproductions Request Form. Inquiries may be sent to registrar@jfk.org.