Online Collection

John F. Kennedy lenticular campaign pin

Object Number: 2004.054.0020
Category: Artifacts
Manufacturer: Pictorial Productions
Type of Object: Pin
Date: 1960
Dimensions: Diameter: 2 1/2 in. (6.4 cm)
Medium: Plastic, Metal
This lenticular campaign pin shows two different images depending on the angle from which the pin is viewed. One image is a black and white portrait of Kennedy; the other is of a white-on-black slogan, "The Man for the 60's".

The pin has a blue metal backing that wraps around the front edge. The back has a brass-colored pin with clasp. The following information is printed in white on the back:

"Vari-Vue(R) by
Pictorial Productions, Inc.
Mt. Vernon, N.Y., U.S.A.
Pat. No. 2,815,310"

There is a union logo beneath the manufacturer's information.

Curator's Notes

Lenticular printing - which allows an image to change or move when viewed from different angles - was developed in the 1940s. Both campaigns issued similar lenticular pins during the 1960 election. - Stephen Fagin, Curator 

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