Online Collection

Campaign ad for Eugene McCarthy

Object Number: 2015.075.0001
Category: Documents
Type of Object: Document
Date: 1968
Dimensions: 11 1/4 × 7 7/16 in. (28.6 × 18.9 cm)
Medium: Paper
One-page advertisement for the Eugene McCarthy campaign during the 1968 presidential election; the page appears to have been removed from a magazine.

The front has a black and white photograph of McCarthy with John F. Kennedy above the title: "What’s happened to this country since 1963?" A short essay follows, describing the state of America in 1963 as well as explaining McCarthy's relationship to Kennedy. At the bottom, under another title, "McCarthy for President," is the publishing information, with the union logo on the right, reading:
"Massachusetts McCarthy for President
11 South Street, Boston, Mass. 0211 - Tel. 426-3040
Paul G. Counihan, Campaign Manager"

The reverse lists "The McCarthy Record" and "The McCarthy Program" on either side of the page. The advertisement concludes by reminding the public to vote in the primaries on April 30, 1968.

Curator's Notes

President Lyndon Johnson recognized the power of the Kennedy legacy in the immediate aftermath of the assassination, and he used it to great political effect during the 1964 election. Virtually every Democratic presidential candidate since that time has included the image or the words of John F. Kennedy in their campaign materials, holding up the late president as a shining example of party leadership -- and also tapping into the unfulfilled hope and promise that Kennedy represents.  Some candidates, including Bill Clinton and Barack Obama, have been specifically compared to John F. Kennedy in terms of their optimism and soaring rhetoric. - Stephen Fagin, Curator 

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