Online Collection

Jimmy Carter re-election campaign postcard

Object Number: 2015.073.0001
Category: Documents
Type of Object: Postcard
Date: 1980
Dimensions: 3 7/16 × 5 1/2 in. (8.7 × 14 cm)
Medium: Paper
Postcard with a black and white portrait of President Jimmy Carter, with portraits of past Democratic presidents Franklin D. Roosevelt, Harry S. Truman, John F. Kennedy and Lyndon B. Johnson in the background. It was issued by the Carter-Mondale Re-Election Committee, Incorporated for the 1980 presidential election.

Curator's Notes

President Lyndon Johnson recognized the power of the Kennedy legacy in the immediate aftermath of the assassination, and he used it to great political effect during the 1964 election. Virtually every Democratic presidential candidate since that time has included the image or the words of John F. Kennedy in their campaign materials, holding up the late president as a shining example of party leadership -- and also tapping into the unfulfilled hope and promise that Kennedy represents.  Some candidates, including Bill Clinton and Barack Obama, have been specifically compared to John F. Kennedy in terms of their optimism and soaring rhetoric. - Stephen Fagin, Curator 

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