/internal/media/dispatcher/26623/fullColor slide of the Texas School Book Depository buildingSeptember 19642 x 2 in. (5.1 x 5.1 cm)FilmGeorge Reid Collection/The Sixth Floor Museum at Dealey Plaza1996.014.00550One 35mm color image on a Color Transparency slide of the Texas School Book Depository building with the Hertz sign on top. The sign shows that the time is 3:02 PM.
This slide is in a cardboard mount, and handwritten on the slide in black ink is the number "(50" in the bottom right corner. At the top of the image handwritten in blue ink is "DAL - AS." To the left of the image in black print text is "15 / SEP 64." On the emulsion side of the slide at the left in red print text is an image of an arrow and, "THIS SIDE TOWARD SCREEN." The opposite label reads, "COLOR TRANSPARENCY."
George Reid was a longtime John F. Kennedy supporter who campaigned for him in Texas. He also filmed home-movie footage of President Kennedy at Love Field in Dallas, and in Dealey Plaza on several occasions in the 1960s.Photographs635295.08000000005.080000000022168SlideOriginal color 35mm slide by amateur photographer George Reid. The image shows the Texas School Book Depository building from the eastern end of Houston Street across Dealey Plaza. The Hertz sign is visible on the top of the building and reflects the current time as 3:02 pm in September 1964.Hertz signReid, GeorgeTexas School Book DepositoryDallasGeorge Reid was a longtime John F. Kennedy supporter who campaigned for him in Texas. He also filmed home-movie footage of President Kennedy at Love Field in Dallas and in Dealey Plaza on several occasions in the 1960s, which can be seen here: https://emuseum.jfk.org/objects/15499. - Stephanie Allen-Givens, Collections and Exhibits ManagerAbove the entrance to the building can be seen the original Texas School Book Depository sign that is now in the Museum's collection (https://emuseum.jfk.org/objects/33132). Additionally, the iconic latticework screens that are visible covering the first floor windows of the Texas School Book Depository were made of decorative cast concrete bricks known as "breeze blocks." The purpose of the breeze blocks was so that the ground floor windows could be opened to allow ventilation of the space while cutting down on noise pollution from nearby streets. - Stephanie Allen-Givenspollutiontions and Exhibits Manager