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Image of the Texas School Book Depository in 1964
Image of the Texas School Book Depository in 1964

Image of the Texas School Book Depository in 1964

Object number2008.015.0020
Date05/24/1964
ClassificationsPhotographs
Photographer Malcolm E. Barker
ObjectSlide
Credit LineMalcolm E. Barker Collection/The Sixth Floor Museum at Dealey Plaza
MediumFilm
Dimensions2 x 2 in. (5.1 x 5.1 cm)
Collections
DescriptionPhotographic slide of the Texas School Book Depository, with Hertz sign on the roof. This picture was taken in May 1964, at the same time the FBI and Secret Service were in Dallas to reenact the assassination.
Curatorial Commentary
The recognizable Hertz Rent-a-Car advertisement atop the Texas School Book Depository building continued to display the time and temperature until it was permanently turned off on December 11, 1973, during the United States energy crisis.  The sign itself was removed from the building in late 1970s, though the billboard's large metal face plate was saved and is now part of the Museum's permanent collection.  - Stephen Fagin, Associate Curator