{"object":[{"sourceId":{"label":"Source ID","value":"28636"},"creditline":{"label":"Credit Line","value":"The Sixth Floor Museum at Dealey Plaza Collection"},"labelText":{"label":"Description","value":"Vintage postcard bought in the 1960s showing downtown Dallas from the west, just past the Triple Underpass. The Texas School Book Depository Building can be seen on the left, as well as the Dal-Tex building, the Dallas County Criminal Courts building, the Dallas County Records Building and the Old Red Courthouse. The Hertz sign is visible on top of the Texas School Book Depository building, and Dealey Plaza can be seen past the Triple Underpass.\r\n\r\nThe text on the back of the postcard reads:\r\n\r\n\"Triple Underpass\r\nDallas Texas\r\n\r\nShowing the Texas School Book Depository Building (Hertz sign on roof), where bullet was fired that killed President Kennedy. Then, showing left to right: Hall of Records Building, old Courthouse, and new Courthouse. Underpass on left is the one the Kennedy caravan passed through en route to Parkland Hospital, where the President died. \r\n\r\nMission Card Co., 9132 Directors Row, Dallas, Texas\r\n\r\nPlastichrome \r\nby COLOURPICTURE\r\nBoston, Mass. 02130\r\n\r\nP73672\""},"invno":{"label":"Object number","value":"2010.005.0001"},"description":{"label":"Description","value":"Vintage postcard bought in the 1960s showing downtown Dallas from the west, just passed the triple underpass. The Texas School Book Depository Building can be seen on the left, as well as the Dal-Tex building, the Dallas County Criminal Courts building, the Dallas County Records Building, and the Old Red Courthouse. The Hertz sign is visible on top of the Texas School Book Depository building, and Dealey Plaza can be seen past the triple underpass.\r\n\r\nText on reverse:\r\n\r\nTriple Underpass\r\nDallas Texas\r\n\r\nShowing the Texas School Book Depository Building (Hertz sign on roof), where bullet was fired that killed President Kennedy. Then, showing left to right: Hall of Records Building, old Courthouse, and new Courthouse. Underpass on left is the one the Kennedy caravan passed through en route to Parkland Hospital, where the President died. \r\n\r\nMission Card Co., 9132 Directors Row, Dallas, Texas\r\n\r\nPlastichrome \r\nby COLOURPICTURE\r\nBoston, Mass. 02130\r\n\r\nP73672\r\n\r\nPOST CARD"},"medium":{"label":"Medium","value":"Paper"},"onview":{"label":"On View","value":"0"},"media":{"label":"Media","value":[{"mediaURL":"https://emuseum.jfk.org/internal/media/dispatcher/3144/full","displayOrder":"0","mediaType":"Image","mediaId":"3144"},{"mediaURL":"https://emuseum.jfk.org/internal/media/dispatcher/3145/full","displayOrder":"0","mediaType":"Image","mediaId":"3145"}]},"title":{"label":"Title","value":"1960s Dallas postcard showing downtown Dallas from the triple underpass"},"classification":{"label":"Classifications","value":"Documents"},"primaryMedia":{"label":"PrimaryMedia","value":"/internal/media/dispatcher/3144/full"},"depth":{"label":"Depth","value":["0E-10"]},"thesconcepts":{"label":"Terms","value":["1960s","Elm Street","Main Street","Commerce Street","Postcard","Dealey Plaza","Hertz sign","Triple underpass","Dallas County Records Building","Dallas County Criminal Courts Building","Dal-Tex Building","Dallas County Jail","Texas School Book Depository","Old Red Courthouse","Dallas"]},"culture":{"label":"Object","value":"Postcard"},"displayDate":{"label":"Date","value":"1965 - 1967"},"width":{"label":"Width","value":["13.9700279401"]},"textEntriesTextentries":{"label":"Curatorial Commentary","value":["At the time of the assassination, Chevrolet sponsored the iconic Hertz Rent-a-Car time and temperature billboard atop the Texas School Book Depository building. By the time this photograph was taken, a couple of years following the assassination, billboard sponsorship of the sign had changed to Ford. When the Hertz sign was dismantled in May 1979, the original Chevrolet sponsorship plate was found to be still in place, simply covered up by the Ford plate. -- Stephen Fagin, Curator"]},"id":{"label":"Id","value":"66254"},"dimensions":{"label":"Dimensions","value":"3 1/2 x 5 1/2 in. (8.9 x 14 cm)"},"height":{"label":"Height","value":["8.8900177800"]}}]}