{"object":[{"sourceId":{"label":"Source ID","value":"35152"},"creditline":{"label":"Credit Line","value":"The Sixth Floor Museum at Dealey Plaza Collection"},"labelText":{"label":"Description","value":"A round, pin-back, 1960 Viva Kennedy metal campaign button.  Viva Kennedy clubs were  organizations of Hispanic voters.  The clubs originated in Texas in August 1960 after the Democratic national convention endorsed civil rights and desegregation, as well as support for legislation to protect migrants from discrimination.  \r\n\r\nThe front of the button is painted white with a blue sombrero hat silhouetted in the center.  The words \"Viva Kennedy\" overlay the silhouette of the hat."},"invno":{"label":"Object number","value":"2012.038.0001"},"description":{"label":"Description","value":"A 1960 Viva Kennedy metal campaign button intended for Hispanic voters. The front background of the button is painted white with a blue sombrero hat and the words \"Viva Kennedy\" printed on the inside of the hat. The word 'Viva' is arranged vertically on the crown portion of the sombrero while 'Kennedy' is arranged horizontally along the brim of the sombrero.\r\n\r\nThe edges of the button include a printed stamp at the top edge which is unreadable. \"S34\" is printed in blue on the right edge of the button. The left edge of the button contains \"Allied Printing - Trades - Union Label - Council - Chicago, Ill. - 313\"\r\n\r\nCondition- Front of button has some areas in the center where the blue paint has been worn away leaving the white background and has other scratches throughout.  Back side- sharp metal pin has some rusted spots. (PP 09/04/2014)."},"medium":{"label":"Medium","value":"Metal"},"onview":{"label":"On View","value":"0"},"media":{"label":"Media","value":[{"mediaURL":"https://emuseum.jfk.org/internal/media/dispatcher/21733/full","displayOrder":"1","mediaType":"Image","mediaId":"21733"}]},"title":{"label":"Title","value":"A  'Viva Kennedy' campaign button"},"classification":{"label":"Classifications","value":"Artifacts"},"primaryMedia":{"label":"PrimaryMedia","value":"/internal/media/dispatcher/21733/full"},"depth":{"label":"Depth","value":["0E-10"]},"thesconcepts":{"label":"Terms","value":["1960 presidential election","Presidential campaign","Civil rights","Viva Kennedy","Chicago","Texas"]},"culture":{"label":"Object","value":"Pin"},"displayDate":{"label":"Date","value":"1960"},"width":{"label":"Width","value":["0E-10"]},"textEntriesTextentries":{"label":"Curatorial Commentary","value":["Ricardo Medrano, whose family was active with the Dallas chapter of the Viva Kennedy Club during the 1960 presidential election, remembered that voter registration drives were particularly important in the Hispanic community.  \"That was part of it,\" he said in a 2011 oral history interview, \"to get out the vote... to register minorities to get out there and vote for Kennedy.  He looked the part, he spoke the part, and he had a message for our community.\"  - Stephen Fagin, Associate Curator"]},"id":{"label":"Id","value":"66291"},"dimensions":{"label":"Dimensions","value":"Diameter: 1 3/8 in. (3.5 cm)"},"height":{"label":"Height","value":["0E-10"]}}]}