/internal/media/dispatcher/40525/full"Who Cares about Natural Resources?" campaign brochure1960folded: 8 1/2 × 3 3/4 in. (21.6 × 9.5 cm)
unfolded: 8 1/2 × 7 1/2 in. (21.6 × 19.1 cm)PaperThe Sixth Floor Museum at Dealey Plaza Collection2012.066.00010One John F. Kennedy presidential election campaign brochure, 1960, folded. Front cover has a blue band at the top with white text that reads “WHO CARES ABOUT NATURAL RESOURCES?" Below blue band is a black and white aerial photograph of vehicles on a road next to a large concrete dam. At bottom is white band with a red, white and blue house image of a blue triangle for the roof with white lettering "THE DEMOCRATS CARE" and three red columns with white text "PEOPLE, PRINCIPLE, PEACE" and a blue horizontal base. To the right of the building structure is black lettering "THE DEMOCRATS CARE” on the white background.
Back side of cover has a black and white photograph of John F. Kennedy and Lyndon B. Johnson with the heading above it "VOTE THE KENNEDY-JOHNSON TICKET." Above the photo is black text on white background that criticizes Richard Nixon. Below photograph in blue lettering "LEADERSHIP FOR THE SIXTIES." At bottom of the brochure in black text reads "Published by THE DEMOCRATIC NATIONAL COMMITTEE, 1001 CONNECTICUT AVE. N.W., WASHINGTON 6, D.C."
Inside of brochure, on left side has a quote by John F. Kennedy inside a blue-outlined box. Below box has four headings and text "Power Needs Unmet," "Pollution Peril Grows," "Wasteland Spreads," and "Paradise Lost." Continuing below these four topics is heading in blue text "'NO NEW STARTS' 1953-1960." The text with this heading recounts President Harry S. Truman criticizing the Republicans at the dedication of the Hungry Horse Dam dedication in Montana and quotes Truman saying "Take a good look at it, because it's the last of its kind you will see for a long time if the Republicans get in."
On right side of the inside of brochure, at top in blue lettering is heading "TO BUILD FOR AMERICA A BETTER TOMORROW." Below heading is an explanation of how Kennedy will "plan a long-range comprehensive programs and a capital budget" for natural resource projects. At bottom is a quote from Lyndon B. Johnson in regard to using natural resources without "impairing the Republic."
Condition- Very good condition (PP 09/11/2014).Documents658299.525019050019.050038100121.590043180121.590043180142309Pamphlet0E-100E-10Campaign brochure titled "Who Cares about Natural Resources?" published by the Democratic National Committee in 1960. The text and pictures illustrate John F. Kennedy and Lyndon B. Johnson's commitment to best use of America's natural resources. The brochure also criticizes opponent Richard Nixon's track record.
1960 presidential electionEnvironmentalismNatural resourcesPresidential campaignKennedy, John F.Johnson, Lyndon B.Democratic National CommitteeWashington, D.C.