/internal/media/dispatcher/40535/full"For the West... For America" Kennedy campaign brochure1960folded: 8 1/2 × 3 3/4 in. (21.6 × 9.5 cm)
unfolded: 3 3/4 × 14 in. (9.5 × 35.6 cm)PaperThe Sixth Floor Museum at Dealey Plaza Collection2012.066.00020One John F. Kennedy presidential election campaign brochure, 1960, folded at top. Front cover has a red band at top with white lettering reading "For The West.. For America..." above a black and white photograph of John F. Kennedy. Below photograph is blue band with white lettering "KENNEDY FOR PRESIDENT." Back cover has a red band at top with black lettering "From the acceptance speech:". Below red band is a quote by John F. Kennedy about the new frontier. At bottom of brochure is a dotted cut line and below it reads "Yes, I want to help elect Kennedy. Count on me to work in these fields:" followed by eight different choices with a check box next to each. Also has a line to put a printed name, a signature, phone and address information.
Inside of brochure, on left side has a blue band with short biography of John F. Kennedy and on right side has a black and white photograph of Kennedy standing at a podium with caption "Senator John Kennedy earnestly and vigorously expounds his doctrine of 'The New Frontier' after a first ballot victory at the Democratic National Convention in Los Angeles." On right side of fold at top in blue lettering a heading reads "THE WEST NEEDS KENNEDY!" Below this heading, in black lettering "KENNEDY OFFERS" (underlined) and lists six items including
"Practical Liberalism
Experience
Youth and Vigor
Dynamic Leadership
Freshness of Outlook
Resoluteness"
To the right of this list is a paragraph that explains why the West needs Kennedy.
has a quote by John F. Kennedy inside a blue-outlined box. Below box has four headings and text "Power Needs Unmet," "Pollution Peril Grows," "Wasteland Spreads," and "Paradise Lost." Continuing below these four topics is heading in blue text "'NO NEW STARTS' 1953-1960." The text with this heading recounts President Harry S. Truman criticizing the Republicans at the dedication of the Hungry Horse Dam dedication in Montana and quotes Truman saying "Take a good look at it, because it's the last of its kind you will see for a long time if the Republicans get in."
On right side of the inside of brochure, at top in blue lettering is heading "TO BUILD FOR AMERICA A BETTER TOMORROW." Below heading is an explanation of how Kennedy will "plan a long-range comprehensive programs and a capital budget" for natural resource projects. At bottom is a quote from Lyndon B. Johnson in regard to using natural resources without "impairing the Republic."
Condition- Very good condition (PP 09/11/2014).Documents6629935.56007112019.52501905009.525019050021.590043180142310Document0E-100E-10"For the West... For America" campaign brochure supporting John F. Kennedy for president in 1960. Featuring quotes from Kennedy's acceptance speech for the Democratic nomination in which he invited Americans to join him on a "New Frontier," the brochure lists qualities Kennedy offers:
"Practical Liberalism
Experience
Youth and Vigor
Dynamic Leadership
Freshness of Outlook
Resoluteness"
The brochure unfolds along the top short edge, rather than the left.
1960 presidential electionEnvironmentalismNatural resourcesNew FrontierPresidential campaignKennedy campaignKennedy, John F.