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<object xmlns:xs="//www.w3.org/2001/XMLSchema"><field label="PrimaryMedia" name="primaryMedia"><value>/internal/media/dispatcher/73403/full</value></field><field label="Title" name="title"><value>Jack Lindquist Oral History</value></field><field label="Date" name="displayDate"><value>08/21/2014</value></field><field label="Dimensions" name="dimensions"><value>Duration: 50 Minutes</value></field><field label="Medium" name="medium"><value>Born digital (.wav file)</value></field><field label="Credit Line" name="creditline"><value>Oral History Collection/The Sixth Floor Museum at Dealey Plaza</value></field><field label="Object number" name="invno"><value>2014.001.0170</value></field><field label="On View" name="onview"><value>0</value></field><field label="Description" name="description"><value>Audio oral history interview with Jack Lindquist. As advertising manager for Disneyland in Anaheim, California, Lindquist hosted Senator John F. Kennedy in 1959 and worked directly with Robert Kennedy during the 1960 Democratic National Convention in Los Angeles. He also made preparations for Nikita Khrushchev to visit Disneyland, though the trip was canceled due to security concerns. 

Interview conducted via telephone on August 21, 2014 by Stephen Fagin. The interview is fifty minutes long. 

Mr. Lindquist passed away in February 2016.</value></field><field label="Classifications" name="classification"><value>Oral Histories</value></field><field label="Id" name="id"><value>65601</value></field><field label="Width" name="width"><value>0E-10</value></field><field label="Height" name="height"><value>0E-10</value></field><field label="Source ID" name="sourceId"><value>43319</value></field><field label="Object" name="culture"><value>Oral history</value></field><field label="Depth" name="depth"><value>0E-10</value></field><field label="Description" name="labelText"><value>Audio oral history interview with Jack Lindquist. As advertising manager for Disneyland in Anaheim, California, Lindquist hosted Senator John F. Kennedy in 1959 and worked directly with Robert Kennedy during the 1960 Democratic National Convention in Los Angeles. He also made preparations for Soviet Premier Nikita Khrushchev to visit Disneyland, though the trip was canceled due to security concerns. 

Interview conducted via telephone on August 21, 2014 by Stephen Fagin. The interview is fifty minutes long.</value></field><field label="Terms" name="thesconcepts"><value>Oral histories</value><value>Presidential campaign</value><value>1960 presidential election</value><value>Youth</value><value>Main Street</value><value>Pop Culture</value><value>Advertisement</value><value>World's Fair</value><value>Riots</value><value>Kennedy, John F.</value><value>Kennedy, Robert F.</value><value>Khrushchev, Nikita</value><value>Disneyland</value><value>Democratic National Committee</value><value>Democratic Party</value><value>Los Angeles</value><value>1960 Campaign (OHC)</value><value>Dallas and 1960s History and Culture (OHC)</value><value>Popular Culture (OHC)</value></field><field label="Media" name="media"><value displayOrder="0" mediaType="Image" mediaURL="https://emuseum.jfk.org/internal/media/dispatcher/73403/full" mediaId="73403"/><value displayOrder="0" mediaType="Audio" mediaURL="https://emuseum.jfk.org/internal/media/dispatcher/75217/full" mediaId="75217"/></field><field label="Curatorial Commentary" name="textEntriesTextentries"><value>Jack Lindquist passed away on February 28, 2016 at the age of 88. In this oral history, he primarily discusses his role as the first advertising manager at Disneyland and his experiences in the 1960s. However, during his long career with the Walt Disney Company (1955-1993), he held a number of positions, including Vice President for Marketing for both Disneyland and Walt Disney World, Executive Vice President of Marketing and Entertainment (worldwide) and the first President of Disneyland Resort. Lindquist is created with a number of advertising innovations, including themed anniversary promotions and the creation of "Disney Dollars" theme park currency. He is also credited with creating the recognized commercial tagline, "I'm going to Disneyland," first used during the 1985 Super Bowl. Upon his retirement, Lindquist's name was added to a commemorative window on one of the buildings lining Main Street, USA at Disneyland. His memoir, In Service to the Mouse, was published in 2010. 

Jack Lindquist's official "Disney Legends" biography may be found here on the Walt Disney Archives website: Jack Lindquist - D23. - Stephen Fagin, Curator</value></field></object>