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Color photograph of Dallas Trade Mart luncheon on November 22, 1963
Color photograph of Dallas Trade Mart luncheon on November 22, 1963

Color photograph of Dallas Trade Mart luncheon on November 22, 1963

Object number1989.033.0001.0025
Date11/22/1963
ClassificationsPhotographs
Photographer
ObjectPhotograph (color)
Credit LineWilliam E. Cooper Collection/The Sixth Floor Museum at Dealey Plaza
MediumPaper
Dimensions8 x 10 in. (20.3 x 25.4 cm)
Collections
  • "On Assignment: Dallas Times Herald 1963"
  • All Online Objects
DescriptionColor photo showing the interior of the Dallas Trade Mart building as luncheon guests bow their heads in prayer after learning of the Kennedy assassination. Imprint on the back: "Wm. Langley Inc. Dallas, Texas. Photograph by Walter de Lima Meyers," and a handwritten notation: "Those who waited in vain for President Kennedy - Dallas".
Curatorial Commentary

This photograph was taken by Walter de Lima Meyers at the Dallas Trade Mart luncheon on November 22, 1963, as the Rev. Luther Holcomb (at podium), then director of the Dallas Council of Churches, led the attendees in a moment of prayer after word of the assassination reached the luncheon. He said in part, "Let us pray. Oh God, none of us can find words to express the deepest feelings of our heart. We realize this is a time of mourning, and yet we would each come, relying upon the faith that we possess, we would each come with perhaps the most earnest prayer that we've ever offered in behalf of our president, our governor, the members of their families." Once his prayer concluded, luncheon guests slowly began to exit the Trade Mart. The tall, balding man to the right of the podium in this image is J. Erik Jonsson, co-founder of Texas Instruments in Dallas. At the time, Jonsson was president of the Dallas Citizens Council and had greeted the Kennedys upon their arrival at Dallas Love Field. The following year, Jonsson became mayor of Dallas and served until 1971. Another identifiable person in this image is Vivian Castleberry, women's news editor at the Dallas Times Herald. Castleberry is seen in the center of the extreme left side of this image, wearing a red suit and hat. Castleberry loved this image, often pointing out that while everyone else was bowing their head in solemn prayer, she can be seen writing in her reporter's notebook. - Stephen Fagin, Curator 

This photograph was donated to The Sixth Floor Museum at Dealey Plaza in 1989 by the late William E. Cooper, a noted civic and business leader. At the time of the Kennedy assassination, Cooper was head of Dallas Market Center, which included the Dallas Trade Mart. Cooper recorded an oral history with the Museum in 1994, which may be found here: William E. Cooper Oral History – Works – The Sixth Floor Museum at Dealey Plaza. He passed away in 2008. - Stephen Fagin, Curator 
Three individuals identifiable in this photograph from the Dallas Trade Mart recorded oral histories with The Sixth Floor Museum. The speaker at the podium, the Rev. Luther Holcomb, recorded an oral history in 1992. It may be viewed here: Dr. Luther Holcomb Oral History – Works – The Sixth Floor Museum at Dealey Plaza. The tall, balding man to the right of the podium, J. Erik Jonsson, recorded a three-part, four-hour oral history in 1992, accessible here: J. Erik Jonsson Oral History – Works – The Sixth Floor Museum at Dealey Plaza. Dallas Times Herald women's news editor, Vivian Castleberry, visible in the center at the extreme left of the image, wearing a red suit and hat, recorded multiple interviews with the Museum, including this memorable 2004 conversation: Vivian Castleberry Oral History – Works – The Sixth Floor Museum at Dealey Plaza. - Stephen Fagin, Curator
This object is featured in the Museum's special exhibit, "On Assignment: Dallas Times Herald 1963," which opened on April 29, 2026.